Bid Qualification (Opportunity Assessment)
Purpose
A quick and effective service to help you assess a bidding opportunity in order to make a go/no-go decision.
Benefits
- A dispassionate view of the value of the opportunity will be provided
- Assessing win chance and the value of the opportunity before committing resources will save time and money on those opportunities that are not worth pursuing
- Identifies the key issues to be tackled in order to improve the competitive position on those opportunities that are pursued
Method
The Consultant works with your Primary Sales Contact and/or the appointed Bid Manager to gather the necessary information upon which to analyse the opportunity.
The service comprises:
- An initial review with your Primary Sales Contact and/or Bid Manager
- Analysis of information gathered
- Production of updated Blue-Sheet, the initial Risk Analysis and Qualification Report
The Qualification Report highlights:
- Key requirements and bid timescale
- Estimated value
- Estimated bid costs
- Estimated win chance
- Customer Analysis (Needs, Urgency, Stability)
- Competitor Analysis (who? - their capability to meet the prospect need - their relationship with the prospect)
- Key issues affecting win chance that need to be addressed
- Key risks associated with the opportunity should you win
The Qualification Report should be used by your management team to determine whether to proceed with the bid.
Deliverables
- Updated Blue-Sheet
- Initial Risk Analysis (top level)
- Qualification Report
Reporting & Reviewing
The Consultant reports to the Bid Manager or the Primary Sales Contact for the duration of the service.
Assumptions
- The Consultant has access to the Primary Sales Contact and existing account plans
- The Consultant makes recommendations only, which are based on the information provided by the sales team. The ultimate decision to proceed or not should be made by the Client's management team
Acceptance Criteria
- The Consultant is an experienced Bid Manager
- The Qualification Report is completed within 5 working days from the initial meeting with the Primary Sales Contact
Price
The Bid Qualification Service is charged at a fixed fee of £2,800.
Product Code
CON-016

